Vision & Values

Our work will always be guided by five core values:

Care for people and local communities
We hold a genuine care and respect for all people with whom we work,

from the tailors in Vietnam to our personnel and partners in Sweden

Culture and craftsmanship
We have a deep appreciation for the traditional culture of Vietnam and

the skills and craftsmanship of our local Vietnamese tailors and other staff

High quality fabrics and tailoring
We choose quality fabrics that are flattering to wear and easy to handle.
All of our garments are manufactured according to Kerber’s renowned

tailoring standards

Timeless and elegant design
We produce clothes with elegant lines and a timeless style, based on
continuity and a tailored approach to construction with a special

consideration to detail

Commitment to a sustainable environment
We have a long-term commitment to continuously improve our
environmental performance, for example by choosing our fabrics
carefully, working to minimise any spill and waste in our

production and promoting a longer garment life span.

Our vision is to continue as a caring and responsible company by creating high quality garments of timeless and elegant style with utmost care for people, but also for the environment. We live by our philosophy to care, whether it applies to how we handle our clothes or how we treat each other. Our focus lies on long-lasting styles and carefully selected fabrics, we want to be a trustful alternative to the buy-and-toss mentality and an ethical source of high fashion that does not compromise on desirability.